Wanna-be French baguettes at McDonald’s?

25 Feb

McDonald’s has come up with a new innovative sandwich to appeal more to its French customers, the ‘McBaguette’, announced February 25th 2012.

The fast food restaurant chain, famously known for is double-layered Big Mac, has now ditched the thick burger buns and replaced them with French baguette, creating a new sandwich for its more ‘up-scale’ French eaters.

The limited edition McBaguette has been added to the McDonald’s menus in France and will be available on April 1st 2012.

This new burger will be made of Charolais French beef with French Emmental cheese, topped with lettuce and mustard and will be sold for 4,50 euros.

I am not so sure that this new so-called ‘McBaguette’ will attract French people more to McDonald’s, not only because it is not fresh or healthy, but because it is one euro more expensive than your average baguette sandwich in France.

Why would French people want to pay more for a McDonald’s sandwich than simply go to a local supermarket and buying a lower-calorie one for cheaper?

I do understand that McDonald’s has chosen to do this to attract a more ‘classy’ and ‘up-scale’ clientele but do they really expect that by adding some French bread to a burger is really going to achieve this?


2 Responses to “Wanna-be French baguettes at McDonald’s?”

  1. lianos7 February 27, 2012 at 8:44 pm #

    Hey there!
    Very interesting piece. It is a good effort from McDonald’s, I’ll give them that.
    But it remains to be seen how the French will react to this ‘invention.’
    Nicely written and I like the way you put your own comment in there.
    Good combination of the American/French cuisine, although kinda stereotypeish… 😛

  2. gemcoleman April 10, 2012 at 12:43 pm #

    I totally agree with you. Surely buying a fresh and cheaper baguette from a bakers would appeal more to the French. Well it does me anyway and I’m not even French. However, I do feel it is a good new angle for McDonalds. Love your opinions and nicely written.

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