Quaker Oats bought by Pepsi!

7 Mar

The American drinks company has just bought the company Quaker Oats in a deal equivalent to an 11 figure number.

The drinks company bought the same company that manufactures pancakes and cereal for $13.4 billion in stocks.

This share in the company will allow Pepsi to have the upper hand in the sports drinks category, now manufacturing Gatorade, Aquafina water, Lipton teas and Tropicana juices.

How strange is it to imagine a company that is generally associated with its soda, with hot breakfast foods? It just seems like a very strange partnership.

The obvious reason for Pepsico’s motive to  buy Quaker Oats is to finally own the Gatorade name. This will, as a company, give them a huge advantage as they will now own several extremely successful beverages.

On Pepsico’s website they announce that they have bought the shares in order to help lead people towards healthier options but isn’t this a little hypocritical critical coming from a company that is famous for ultra-sugary sodas?

This seems a bit ridiculous to me but I guess we will just have to see what the future of the company holds and if they really do manage to accomplish this ‘healthier’ trend.

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2 Responses to “Quaker Oats bought by Pepsi!”

  1. breakdownsandthrowdowns April 22, 2012 at 2:51 pm #

    i really enjoyed this post. it’s got some great bits of humour in it, whilst also being informative.

  2. noise she enjoys April 29, 2012 at 5:32 pm #

    I agree with the above comment. I like the angle you took here, it makes for more interesting reading. It also informed about a lot. I didn’t know this at all!

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